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Viral Podcasting: The Book

A Success System to Create a Six-Figure Income from Your Show

Have you ever thought about starting a podcast?

This book will give you the information and advice you need to start a podcast and build a massive audience.

Is your current podcast not generating the numbers you want?

You’l l learn how to reboot your podcast to get the audience you deserve and increase your income.

Are you a successful podcaster but always looking for that edge?

Kerry shares his proven methods that helped himbuild FINANCIAL SURVIVAL NETWORK into the success it is today.


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A Success System to Create a Six-Figure Income from Your Show

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Viral Podcasting: The Podcast

An iTunes Top-Rated Podcast

  • Ben Krueger–Keys to Successful Podcasting #14

    Ben Krueger of CashFlowPodcasting is an accomplished podcasters and helps others to create successful and profitable podcasts. Ben looks for cliets who are already successful. As the saying goes, “Nothing succeeds like success.” Ben says, if someone is already successful in their business pursuits, then creating a profitable podcast is almost guaranteed. Like so many other podcasters, Ben’s career kind of took off after some lucky breaks. He was already a major podcast fan and listener. Then everything else seemed to flow naturally from there. He acquired the technical tools and then it took off from there. He already had some familiarity with video production. So audio production was easy. It seems to be a common pattern among our industry. Ben has some very practical tips if you’re looking to start your own podcast today. But you have to get started, have a plan and have passion. The rest will follow. 

  • Get a Coach – Get a Life! #14

    Very few successful people in life have done it all on their own. Talk with anyone at the top of their profession and the odds are they’ve had a number of mentors or coaches along the way. A good coach is often hard to find, but you’ll no doubt be rewarded for your efforts. But […]

  • Daniel J. Lewis–There’s Always Opportunities In Podcasting #13

    Daniel J. Lewis has been podcasting since 2007 and also help people find podcasting success. Daniel got his start by listening to other people’s podcasts such as TWIT and Grammar Girl. Daniel launched The Audacity to Podcast in 2010. Longevity in podcasting means a lot. Starting out Daniel’s biggest obstacle was  building an audience. He learned […]

  • But I Have A Lousy Voice #12

    I hear so many people bemoan the fact that they don’t have a good voice. Fortunately, there’s no requirement that you have an operatic or Shakespearean quality voice to become a great podcaster or radio talk show host. Some of the most famous people out there have not so pleasant sounding voices. Look at Howard […]

  • You Are A Brand – Now Let the World Know About It! #11

    In business branding has become an essential element of success. Nowhere is branding more important than in making a podcast go viral. Branding will help make your show become sticky. Cliff Ravenscraft is a perfect examply of successful branding. He is the Podcast Answerman. Or Pat Flynn of Simple Passive Income. You’re going to invest a […]

  • It’s All About The Story – Mastering Storytelling #10

    In podcasting as in radio, the first thing you must understand is what my good friend Wayne Allyn Root says, “Facts tell and stories sell!” Telling facts doesn’t create audience engagement, in fact it will often do the opposite. Telling stories is our greatest asset as everyone wants to hear a good story. If you want […]

  • ABM – Always Be Monetizing #9

    Time to get down to monetization. Always be monetizing if and when you’re ready to. First you need to build an audience. You’ve been guest posting, you’ve been promoting, you’ve been crushing it! Doing a podcast is no guarantee of success. However, if you’ve got superior content, excellent audience engagement, you’re being real and your numbers/analytics […]

  • Pay Close Attention to Your Analytics #8

    As a podcaster you need to become an expert in analytics. What are analytics? Simply stated, they’re statistics. How many downloads are you getting? How many of them are duplicate downloads? Where does you audience come from? What countries? What percentage of your audience is male/female? All of these numbers are interesting, but they’re very […]

My book, Viral Podcasting. covers all the important issues of the business of podcasting:

Building massive audiences

Today's most sought-after podcast-marketing strategist reveals a new model for entrepreneurial success

Why podcasters lose money?

Figure out your goals and align your marketing strategy to maximize revenue.

Treating your podcast as a business

Earn money, get tax benefits, and gain press access with your podcast

Setting realistic goals

Modest goals translates into unrealized revenue. Over-reaching goals translate into sponsor disappointment.

Planning for success

Business planning can help improve business performance and help your podcast business grow 30% faster

Making big money from your show

Offer real value and get real results

Podcasting, Becoming A Professional

There are over 350,000 podcasters around the globe. In a few short years there will be over 1 million! Unfortunately, most of them have never been heard of. Kerry Lutz is out to change all that. In his new book Viral Podcasting: A proven Process to Earn a 6 Figure Income from Your Show, he lays out a roadmap to help podcasters build massive audiences and make big bucks. They just need to treat it like a profession and a real business and let the rest will take care of itself.

Lutz started his podcast Financial Survival Network-FSN in 2011. With a diverse career as a serial entrepreneur, attorney and turnaround specialist, since childhood he had a desire to do a radio show. He found himself becoming a fan of many other podcasts and thought why not do it too. But there was a big problem, no one was making any money. It was a case of, “If you build it they won’t come and spend money.” So he started looking for ways to monetize upon what he perceived as a long-term growing trend. He hit pay dirt in 2015 and hasn’t looked back since.

How To Make a 6 Figure Income From Your Show

Lutz retained high power radio consultant Valerie Geller to coach him through the early years and she eventually collaborated on the book and wrote the foreword. “She taught me how to dare to be great. To risk it all.” The show has 10’s of thousands of daily listeners around the globe with 66% US, 15% Canadian 3.5% UK, 3.5% Australian and the rest in a smattering of other countries.

Lutz now teaches other podcasters how to go Viral and to monetize their shows. “There’s just far too few podcasters making ends meet and that’s ashamed, because there’s so much potential in this field.” On any giving day he can be found in his home studio recording new episodes, coaching clients and scheduling public speaking tours.

Success Stories

About the Author

Serial entrepreneur, lawyer and viral podcaster,

Kerry Lutz is helping turn podcasting into a respected profession. Every day around the world, hundreds of people join the rapidly growing ranks of podcasters. Unfortunately, what they don't know can hurt them. Mr. Lutz has created an exhaustive study into turning virtually any podcast into a successful business. This book is a must for the beginning podcaster as well the experienced podcaster who is looking to turn it up another notch and get richly rewarded in the process.
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6Years Experience
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12Books/Articles
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