There are over 350,000 podcasters around the globe. In a few short years there will be over 1 million! Unfortunately, most of them have never been heard of. Kerry Lutz is out to change all that. In his new book Viral Podcasting: A proven Process to Earn a 6 Figure Income from Your Show, he lays out a roadmap to help podcasters build massive audiences and make big bucks. They just need to treat it like a profession and a real business and let the rest will take care of itself.

Lutz started his podcast Financial Survival Network-FSN in 2011. With a diverse career as a serial entrepreneur, attorney and turnaround specialist, since childhood he had a desire to do a radio show. He found himself becoming a fan of many other podcasts and thought why not do it too. But there was a big problem, no one was making any money. It was a case of, “If you build it they won’t come and spend money.” So he started looking for ways to monetize upon what he perceived as a long-term growing trend. He hit pay dirt in 2015 and hasn’t looked back since.

Lutz retained high power radio consultant Valerie Geller to coach him through the early years and she eventually collaborated on the book and wrote the foreword. “She taught me how to dare to be great. To risk it all.” The show has 10’s of thousands of daily listeners around the globe with 66% US, 15% Canadian 3.5% UK, 3.5% Australian and the rest in a smattering of other countries.

Lutz now teaches other podcasters how to go Viral and to monetize their shows. “There’s just far too few podcasters making ends meet and that’s ashamed, because there’s so much potential in this field.” On any giving day he can be found in his home studio recording new episodes, coaching clients and scheduling public speaking tours.