This could be the most important thing you do. Naming your podcast is perhaps the first major decision you will make once you decide to do a podcast. Too many would be podcasters put too little thought into this important task. A great name can propel your podcast into the stratosphere. A bad name could condemn it to obscurity. All too often podcasters choose mediocre names that do nothing to help them promote their brand and their podcast. You need to put a lot of time and thought before you name your podcast. Get feedback from friends and family. Search trademark and copyright databases to be certain that no one has used it before. Make sure that you’re unique. Remember that consumer product companies and big pharma spend untold millions every year naming their products. And it pays huge dividends for them. Tide, Crest, Clorox, , Lipitor. The list goes on and on. So what’s in a name? It could be your very success or failure.