As a podcaster you need to become an expert in analytics. What are analytics? Simply stated, they’re statistics. How many downloads are you getting? How many of them are duplicate downloads? Where does you audience come from? What countries? What percentage of your audience is male/female? All of these numbers are interesting, but they’re very important. Before I started making money off the show, analytics was all I had. Also, make sure that you’ve enabled your site for Google Analytics where you can very easily track visitors. As a rule, the more downloads you get the better. It’s a measure of how well your show is being received and you’ll learn a lot about who’s listening to you.