- Success Stories
In 2015 I was doing well, my audience, while not growing geometrically, showed steady increases and I felt that I was on my way. I also started doing real estate on the side because the Florida market was chock full of opportunities. I had purchased a course on distressed real estate investing from Mike Gazzola. As part of the intro, he offered to take me on a property tour of Lee County Florida, an area that was devastated by the 2008-09 crash and was just starting to emerge.
I joined Mike on the tour and found that I really had a love for this business. The idea of taking properties that often needed much work and turning them into inviting places where people wanted to live and raise families, really excited me. I made an off the cuff remark to Mike that was to start me down a new path in podcasting. I said, “Mike you need to do a podcast. We’ll talk real estate and foreclosures and tax deed sales and it will be a hit.” He liked the idea and immediately and enthusiastically agreed. Thus was born the hit podcast, “Real Estate Investing That Works.”
I became the co-host, technical guy, producer and my producer Melissa was responsible for editing and posting the episodes. The show was doing quite well; getting a couple of thousand downloads per episode when I had a brainstorm. Why not put it on the homepage of FSN? The first episode posted on the site rapidly got 20,000 plus downloads. After each new episode, I repeated the process and achieved similar results. Our most widely heard show received over 30,000 downloads! Gee, audience building is so simple. Hardly, we got lucky. To date the show is approaching the magical 1 million-download number. Mike’s gotten hundreds of qualified leads and has sold many courses to dedicated podcast listeners.
A friend of mine was selling an identity theft solution online. Sales were so-so and I pitched him on the idea of doing a podcast. Thus was born The Identity Theft Warriors, Your First Line Defense Against Identity Theft. The company never took off, but that didn’t stop the show from succeeding. We realized tens of thousands of listens per episode. I had no idea how interested/fearful/intimidated people were by this crime that’s been growing at an epidemic like speed. Again, I acted as the co-host and I interviewed Pat the expert. My producer Melissa became highly skilled in locating identity theft experts and data security specialists for the show. To date, we’ve done over 50 episodes with downloads in the hundreds of thousands. While the sponsorship is gone, the show lives on because I’m interested in the topic and more importantly, so is the audience.
John Rubino is an author and hosts an extremely popular website DollarCollapse.com. He’s been a guest on my show for years. I kept gently nudging him to start a podcast. Finally, I said it enough and he broke down and made it happen. We’ve been doing it for less than six months. During that time we’ve gotten hundreds of thousands of downloads with virtually no publicity at all. He simply posts the new show on his site, I post it on mine and he does an eBlast letting his audience about it. In some respects this is the easiest show I have ever done. John does the recording himself, it’s a monologue and it’s quite good. He’s a natural. It’s been getting picked up by other sites and it was an immediate success. The lesson here is that you can use your existing website and business model to create a successful podcast. We’ve gotten sponsors and it’s a profitable endeavor for both of us.
Jason Hartman has been an FSN sponsor, almost since the beginning. He’s an extremely successful real estate investor who now helps ordinary people accumulate single-family homes for the purpose of earning monthly cash flow. He’s been doing it for the past decade and has thousands of happy clients. His 10 rules of investing should be required reading in every finance class in the country. He used his podcast to attract over $12 million in revenue over the past 10 years. Many FSN listeners have gone on to become successful Hartman investors. He’s one person that I never have any hesitation referring family, friends, business associates or listeners to. He approached me several months ago about expanding his audience.
Easily done, I started posting several of his shows per week on the FSN homepage. He’s getting over 100,000 downloads per month, all in a very short time period.
David Fischer has been selling bullion for 23 years. During that time he’s become an accomplished media personality, appearing on numerous shows. He even tried his hand at podcasting. He is incredibly talented, great voice, amazing command of his subject matter, which just happens to be my favorite subject as well, or shall I say my original subject. Unfortunately, David’s podcast hadn’t really gotten much traction. His downloads were minimal and he had virtually no audience reach. A perfect example of what we’ve been discussing, a quality production with minimal outreach leading to limited success. A mutual friend introduced us and I got to work listening to a number of his episodes; from a content/technical perspective he seemed to be doing everything right.
We re-branded his podcast, The Golden Rule with David Fischer. We did eight shows and then released it on my site. I thought it sounded pretty darn good. The audience agreed. Much to my surprise, from the beginning David started getting calls from interested prospects. My strategy for the show was to build up David’s expertise and reputation so that he would eventually become a widely respected expert in the field. This space is extremely crowded with hundreds of writers, podcasters, YouTubers, etc. It’s not easy to break-in, but within three episodes, David is crushing it. It’s partly due to my assistance, but I give the lion’s share of the credit to him, because of his truly superior skill set. He just needed a little push in the right direction to make it happen.
The best part, when it came time to renew, David insisted I remain as co-host. Usually, I sign up for a three-month stint, get the client up and running and succeeding, then I happily fade away. So I was quite flattered that he requested I stay on. Hopefully one day in the near future David will go solo. He’s got the talent and the ability and truth be told he really doesn’t need me.
Mike Gazzola, the real estate guy discussed above, called me excitedly one day. He and a partner started a new venture that was going gangbusters and they wanted to collaborate with me to start a new podcast. It seems they had mastered the art of selling on Amazon, bringing in thousands of dollars in sales every day. Now they were teaching a course and it was time to let the world know via a podcast. I always enjoyed working with Mike and jumped at the opportunity. We set the podcast up and it was off to the races. From the beginning, it exceeded our high expectations, getting tens of thousands in downloads and many thousands in sales. It has become the leading podcast on successful Amazon selling. He’s been in the Top 10 of iTunes Podcasts a number of times. As I write this book, he’s number 6 in iTunes Business Podcasts, right after Dave Ramsey and Tim Ferris. Pretty good company I’d say.