John Rubino is an author and hosts an extremely popular website DollarCollapse.com. He’s been a guest on my show for years. I kept gently nudging him to start a podcast. Finally, I said it enough and he broke down and made it happen. We’ve been doing it for less than six months. During that time we’ve gotten hundreds of thousands of downloads with virtually no publicity at all. He simply posts the new show on his site, I post it on mine and he does an eBlast letting his audience about it. In some respects this is the easiest show I have ever done. John does the recording himself, it’s a monologue and it’s quite good. He’s a natural. It’s been getting picked up by other sites and it was an immediate success. The lesson here is that you can use your existing website and business model to create a successful podcast. We’ve gotten sponsors and it’s a profitable endeavor for both of us.