David Fischer has been selling bullion for 23 years. During that time he’s become an accomplished media personality, appearing on numerous shows. He even tried his hand at podcasting. He is incredibly talented, great voice, amazing command of his subject matter, which just happens to be my favorite subject as well, or shall I say my original subject. Unfortunately, David’s podcast hadn’t really gotten much traction. His downloads were minimal and he had virtually no audience reach. A perfect example of what we’ve been discussing, a quality production with minimal outreach leading to limited success. A mutual friend introduced us and I got to work listening to a number of his episodes; from a content/technical perspective he seemed to be doing everything right.
We re-branded his podcast, The Golden Rule with David Fischer. We did eight shows and then released it on my site. I thought it sounded pretty darn good. The audience agreed. Much to my surprise, from the beginning David started getting calls from interested prospects. My strategy for the show was to build up David’s expertise and reputation so that he would eventually become a widely respected expert in the field. This space is extremely crowded with hundreds of writers, podcasters, YouTubers, etc. It’s not easy to break-in, but within three episodes, David is crushing it. It’s partly due to my assistance, but I give the lion’s share of the credit to him, because of his truly superior skill set. He just needed a little push in the right direction to make it happen.
The best part, when it came time to renew, David insisted I remain as co-host. Usually, I sign up for a three-month stint, get the client up and running and succeeding, then I happily fade away. So I was quite flattered that he requested I stay on. Hopefully one day in the near future David will go solo. He’s got the talent and the ability and truth be told he really doesn’t need me.